May 26, 2008

Charity or Publicity

This donation news appeared front -paged on The Star today which occupied almost half the page.
It is not that I want to complain, it is the prominence that this donation was given by the paper that does not seems right.
The photo which showed the presentation of the two big mock-up cheques certainly skewed this donation into a publicity for the company. At the end of the day, it is the benefits that count.

It is good image for the company but bad publicity for donation drives.

1 comment:

monsterball said...

Nice photos.
So sad!